Manchester, England - Media Training North West has released findings from its Vital Statistics scheme, which provided 20 media companies with individual feedback on the value and potential growth of their company in the form of a relevant and individual company overview report.
Vital Statistics revealed that the most common needs for company development were: Cash for new project development, Help with developing new ideas for cash generation and Help with marketing strategy.
Lynne McCadden, Chief Executive, Media Training North West, said: "What’s special about Pembridge is that they have a wealth of experience both as an investor and a business mentor. This project has raised expectations and demand for company training"
Participants for the scheme were selected on a first come, first serve basis and the scheme was widely marketed to independent media companies of all shapes and sizes across all relevant sectors of the media industries including TV production companies, post production, facility companies, new media companies and radio. They gave the scheme strong endorsement:
A fantastic return on a 20 minute chat - MD, TV company
Vital Statistics is like having an MOT done on your business. It highlighted both strengths and weaknesses of my company and provided a ‘joined up’ list of suggestions to keep the enterprise moving in the right direction. - MD, post production company
My initial thought is that our Vital Statistics report will be very useful and it’s already causing a rethink regarding our business strategy, a fantastic return on 20 minute chat. - Director, TV production company
Vital Statistics gave us benchmarking information which was not expected and confirmed that we had many strengths given the ‘seat of the pants’ development!- MD, production company
Participating in Vital Statistics has made me feel positive that we are doing some things right and that by adopting some of the suggestions in the report we could probably do a lot better. It has made me want to take a more aggressive approach to letting people know what we’re about. - Director, post production company
The process reminded us about things that we should be doing that we’re not! - MD, new media company
