live|work is an ambitious, rapidly growing, service innovation and design consultancy with clients including Sony Ericsson, Fiat, Egg, Macmillan Cancer Relief and the BBC. As part of its growth strategy, live|work, is actively recruiting to extend their skill portfolio, it is opening an office in Newcastle on February 6 and is opening another in New York later in the year.
live|work Managing Partner, Chris Downs, said: "Running a creative business is like looking after twins. You have to develop both your creative talents and think about growing your business. The pitfall for many creative businesses is looking after just the creative side. Working with Pembridge will help us do both. We are delighted with this partnership."
As part of the deal, Pembridge takes a non-executive directorship at live|work, represented by Rose Lewis. Pembridge invests and consults to grow the commercial value of creative firms.
Rose Lewis, Partner at Pembridge, explains, "live|work presents an exciting opportunity in the design world and we are confident they will go far because they are committed to the development of service innovation & design and also rapid value growth".
The investment in live|work consolidates the extensive experience of Pembridge in advising design firms across the United Kingdom.
See also Chris Down's article: Finding the Right Investor
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