Fuse PR, one of the UK’s fastest growing public relations consultancies, has been acquired by North American consultancy Racepoint Group, Inc. Effective immediately, Fuse PR becomes a Racepoint Group company and its European headquarters.
Fuse PR’s co-founder and managing partner, Jay O’Connor, becomes managing director of European operations and will continue to lead UK growth, whilst expanding operations in continental Europe. Philip Sheldrake, co-founder and partner, becomes director of digital strategies, Europe, leading the development of online and mobile campaigns. Fuse PR will be known as Fuse PR, a Racepoint Group Company in the UK.
Racepoint Group Inc. focuses on emerging leaders in the technology, health and science markets and is part of the W2 Group, a next generation marketing services company created in 2004 by Larry Weber, founder of Weber Shandwick Worldwide. Marijean Lauzier, former President and COO of Weber Shandwick, is Racepoint Group’s President and CEO.
Pembridge Partners LLP acted as advisors to the owners of Fuse LLP on their sale of the consultancy to Racepoint Group Inc. Rose Lewis, the partner heading the negotiations on the transaction, says: “In our view, Fuse is a very exciting business and this tie-up with Racepoint Group will propel their growth even further”.
Jay O’Connor from Fuse says: “Working with Pembridge ensured the process ran smoothly. They provided valuable insight, which helped us to secure the right deal”.
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