Cheltenham, England
- The Gloucestershire Media Group (GMG) launched its Creative Value Builder programme today, to be delivered by Pembridge. The programme offers free places for ambitious, established small media companies to find out what they are worth, visualise a plan to build that value and finally to realise it: blitzing through the process of planning and implementation to create a successful future. The programme is set to create prosperity, jobs and sustainable growth in creative media businesses in Gloucestershire.
Pembridge Partner Hugh Mason said:"Value Builder will involve two participants from each business attending workshops held over 4 days throughout July this year. Every business attending will come away with a concrete plan that will help them improve their ambition, business acumen and performance. Get it right, and the result will mean jobs and opportunity for all, with the chance of a few more millionaires in the region over the next five years."
"Running a successful creative project is tough, but growing a commercially successful and sustainable business based on creativity is even harder," says Greg Browning of Gloucester Media Group. "Many creative companies reach a plateau where a shortage of time, energy, skills or cash prevents them planning a brighter future. Value Builder blitzes through the normally tedious process of business planning to help small business owners raise their game with confidence"
The Gloucestershire Media Group is a “cluster” group developed by South West Screen and the local industry to support and develop creative media businesses and freelancers in the county. The group is funded by the South West Regional Development Agency, Gloucestershire First, Cheltenham Borough Council and Learning & Skills Council Gloucestershire.
The Creative Industries is the fastest-growing sector in the UK and worth an estimated £53.4 billion a year. It is also an important emerging new sector in the South West of England, growing faster than in any other region and employing some 89,000 people (representing 3.6% of the total workforce), according to Culture South West’s report Creative Industries – Key Questions on Regional Impact (January 2005)
Two thirds of all creative businesses in the South West have ambitions to grow over the coming year and business start-up rates are almost twice that found in the sector on a national level. Combined with the high quality of life rating by residents and the high regional spend on cultural goods and services, the sector is clearly well-positioned to play a major role in both the economic and social development of the region.
The Creative Value Builder programme and other training strands have been made possible through a significant £300,000 grant from the Learning and Skills Council (LSC) Gloucestershire through the European Social Fund.
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