Pembridge Partners LLP invested alongside the founders Claire Page and Steve Andrews in 2003 and advised the founders on Whitewater’s growth strategy in order to achieve a successful sale.
In a commercial environment, within a business, the only judge of creativity is how much money it eventually makes or saves. Why do the people who make creative advertisements hate this bean-counter view of the world? Can the two exist together in the same space? Mark Adams suggests one thing each for the bean-counters and creatives to try.
Creativity versus Profit
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