San Francisco, California - A US-based social media consultancy, The Conversation Group, launches today with Pembridge acting as advisers on international strategy.
The firm is led by technical and marketing experts Ted Shelton, Giovanni Rodriguez, Chris Heuer and Stephanie Agresta with Pembridge and Peter Hirshberg of Technorati advising on the US Board. Pembridge partner, Mark Adams, who co-founded the first-generation technology consultancy Text 100, represents Pembridge on the US Board.
The Conversation Group has brought together these executives and other partners from a variety of disciplines including technology, PR, advertising, interactive marketing and offline events. It will offer strategy, creative and technology support for integrated communication, large-scale events and community-guided product development.
The agency's first clients include: global technology firm SAP; social media firm BuzzLogic; and social media pioneer Technorati, in which several of the founding partners, including Ted Shelton, who founded social media site The Personal Bee are involved. The Personal Bee was acquired by Technorati earlier this year and Ted has since been involved in Technorati's strategic direction and is a former chief strategy officer of Borland Software.
Adams said: "This is early days for what will be an amazing global creative firm in an amazing global marketplace undergoing amazing change. TCG is already advising some of the world’s great brands on how to work with social media, one of the frontiers for creative firms."
The announcement has been picked up in the UK by Brand Republic and PR Week
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