London, England -- Pembridge Partners LLP today announced that Andy Tait is to join the group on a permanent basis as an Associate Partner to help build the scale of its consulting business. The move cements a relationship which has brought the benefit of Tait's specialist mobile, games and fundraising expertise to scores of businesses through the g2i investment readiness programme to which he has been a key contributor.
Before joining Pembridge Andy co-founded Superscape Group plc (subsequently acquired by Glu) where he held roles as; executive director and vice president of sales, business development and strategic relationships. He was instrumental in the rapid growth from small game developer and publisher to fully listed plc operating in consumer and commercial sectors across the globe. Andy has a track record of building business through market development and asset exploitation in the UK, Europe, USA and Asia Pacific. Much of his experience lies in licensing IP to some of the world’s greatest IT companies such as Microsoft, Intel, IBM, Nokia and ARM plus consumer products to companies such as; LEGO, Taito, THQ and Eidos. He has also played integral roles in fundraising of over £60m from high net worth individuals, corporate and financial institutions.
In 2005 Andy co-founded and secured launch funding for Mobstar Media, a mobile marketing and TV production company. He helped build the business winning global distribution contracts and concluding ground breaking deals with ITV and Endemol. He also has experience in publishing with the Virgin Group and was the first ever external manager hire at HMV introducing computer games to the chain.
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