Calling London Entrepreneurs and creative businesses

Investors have their own language and way of thinking – and if you want them on your side, you first need to get inside their heads, writes Adele Barlow

What most entrepreneurs (including myself) seem to underestimate is how naked the investment process actually is. Sure, it takes a bit of education and a lot of preparation, but raising finance is not a dark art. There are no real mysteries to raising capital – the rules are open knowledge and one-day workshops like g2i put them out on full display for anyone who wants to learn them.

The g2i Investment Readiness Programme teaches you who to approach, how to do it, and what investors’ needs are. Developed and delivered by g2i’s experienced fundraising team, it gives entrepreneurs the opportunity to put on an investor’s hat and see through their eyes:

•    Determine whether venture capital is a viable source of funding for your business
•    Understand the investor perspective
•    Understand the tools needed to raise capital
•    Hone your elevator pitch
•    Understand company valuations and financial forecasting
•    Know what to expect from the due diligence process
•    Understand investment structures

The next workshop will be held from 9am – 6pm on Monday, 9 November 2009, and is available through invitation only. There is limited capacity and registrations will be taken on a first come first serve basis, so please register early.

To register or to find out more information about the g2i Investment Readiness Programme, please contact Rebecca Watson at rebecca.watson@pembridge.net