Andy Tait

	Andy has more than 20 years commercial and corporate development experience having co-founded and served on the boards of both private and publicly listed companies in the UK and USA. Andy’s work covers both entertainment media and information technology in sectors that include mobile, games, internet and media - a combination that is becoming ever more relevant as the technology and media industries become increasingly interdependent. He is now applying his cross sector experience to helping SME’s in multiple markets navigate their way to growth and success.
Position:	Partner, Pembridge Partnership Limited
Role:	Specialist in digital media, entertainment content, software technology and IP licensing. In addition, corporate planning and strategy, fundraising and business development.
Contact:	andy.tait@pembridge.net
Nationality:	British
Latest posts on Twitter:	follow me on Twitter
Profile:	Andy is driving Pembridge into new complementary markets and delivering services in both private and public sectors. His work covers strategic mentoring, business planning, investment readiness and fundraising.
Professional Experience:	Before joining Pembridge Andy co-founded Superscape Group plc (subsequently acquired by Glu) where he held roles as; executive director and vice president of sales, business development and strategic relationships. He was instrumental in the rapid growth from small game developer and publisher to fully listed plc operating in consumer and commercial sectors across the globe. Andy has a track record of building business through market development and asset exploitation in the UK, Europe, USA and Asia Pacific. Much of his experience lies in licensing IP to some of the world’s greatest IT companies such as Microsoft, Intel, IBM, Nokia and ARM plus consumer products to companies such as; LEGO, Taito, THQ and Eidos. He has also played integral roles in fundraising of over £60m from high net worth individuals, corporate and financial institutions. In 2005 Andy co-founded and secured launch funding for Mobstar Media, a mobile marketing and TV production company. He helped build the business winning global distribution contracts and concluding ground breaking deals with ITV and Endemol. He also has experience in publishing with the Virgin Group and was the first ever external manager hire at HMV introducing computer games to the chain.
Qualifications & Awards:	Andy is a qualified mechanical engineer Multiple award winner for business performance achievements, including sales, profitability and merchandising